Carlo Giordanetti is member of the Product & Design Committee of Swatch Ltd. As CEO of the Swatch Art Peace Hotel, he is in charge of developing the project as a strategic element of the overall brand program. He comes to Swatch from Montblanc, where he served as Creative Director for all product groups. Previously, he specialized in the development of branding concepts and brand (re)positioning in the luxury goods market. For ten years at Swatch, Carlo served in a variety of positions, including Vice President, Marketing, contributing actively to projects involving art, brand-building events, new product development and the Atlanta 1996 Olympic Games. From 2012 to 2019 he has been Creative Director at Swatch, responsible for a unified brand message across product, communications and retail.