Born in 1962, he began his professional career in 1981 founding C&T, one of the first Italian company dedicated to design information and communication technology systems. He get in touch in 1986 with RP Partners (later Ketchum Italy), a leading PR agency which he began to collaborate with since 1987. VicePresident in 1999 and later also CEO of Ketchum Italy. In 2013 he has been appointed Global Partner of the Ketchum international network. After the merger between Ketchum, Fleishmann Hillard and Porter Novelli, in June 2017, he became Executive President of the new entity, Omnicom Public Relation Group (OPRG). From January 2020, Chief Innovation & Operating Officer and Board Member of SEC Newgate.
From 2009 to 2013 VicePresident of Assorel, one of the Italian Association of Public Relations Agency. From 2014 to 2015, President. In 2015 he joined Assocom/PRHub, then UNA – Aziende della Comunicazione Unite. Board Member from 2015, VicePresident from 2019.